Small Business Trends for 2021

The year 2020 has given plenty of time for small businesses to lay low and work on strategies to re-enter the market with a bang. From finding alternative sources of funding to invest in digital marketing, a lot has changed for small businesses in a single year. As we enter into 2021 and a new decade, we expect to see a lot of changes in how small businesses will be run. The new trends in the market will be something every entrepreneur should look out for. Here are the most popular small business trends to expect in 2021.

As most small businesses have a website of their own, they need to invest in marketing. Every business should be thinking of creating a reach in the leading social media platforms to find their target audience. The studies suggest that social media ad spends by small businesses will increase 15% in 2021. An estimated $105 billion will be spent just on ads, which is twice the amount spent in 2017. The idea behind such investments is that online marketing can provide results better than traditional press releases.


Due to the increase in online marketing strategies among the growing businesses, every business will be forced to use some level of marketing strategies to stay ahead in the competition. The popularity of a brand on social media can be effective in generating revenue and keeping the lead in the market.

The latest AI and VR technologies are what every small business will be interested in this decade. While VR was only introduced in the past decade, we will see more applications of it in this decade. People will be able to attend networking events through their VR headsets without having to travel to the event. Machine learning is also a major technology that organizations will be used for data analytics. It will offer high-level personalization, data management, and research in an affordable way.


Small businesses will soon implement new management tools with automation and AI that will help them manage their business in an effective and affordable manner.

Human Resource
Small businesses will also experience changes in the way their human resource management works. The minimum wage for the employees will be increased. Paid leave may also become law in countries like the US. There will be new pandemic-related enforcement that will create safer administration. Every small business may also need a Covid-19 vaccination policy. While the big businesses are already working to change their policies according to the pandemic, the small business is yet to make changes.


These factors will be responsible for shaping how future small businesses will operate. When business owners learn how to adapt to the upcoming trends, experts believe it will give them a head start into the coming decade.

Ways to Use Instagram for Small Business

  • Connect your Instagram account to all your other businesses so that the company as a whole gets promoted across various platforms.
  • Make use of Instagram stories to advertise products. If you post a lot of content as posts, people might miss out on them, but they can see it all as Instagram stories.
  • Use Instagram Insights to learn which posts are doing great and which ones aren’t, which ones are shared most and which ones are viewed most. Sell more of the products that gain more traction to make a profit.

Steps to Get Your Company on Track

Even though running a business is risky, there are ways to turn things around, some of which are discussed below.

Identify Priorities
Identify the important tasks for the business’s success and make those the main focus of the year ahead.

Assess Finances
It essential to take a step back and evaluate your finances. This helps decide which expenses are taking too much of your resources and which ones require more.

Research Opportunities For Growth
With so much novel technology coming to the forefront, make use of a few that can help with the growth of the business

Best Business Books of All Time

Think and Grow Rich by Napoleon Hill
Thoughts are tools, and they can be quite compelling. Focus on what needs to be achieved and strengthen the resolve by having what the author calls a “definiteness of purpose.” It is also crucial to persist in the face of obstacles bound to slow down your growth along the way.

Rich Dad, Poor Dad by Robert Kiyosaki
There is a reason why the rich get richer. They understand the essential yet often misunderstood difference between liabilities and assets. An asset puts money into the pocket while a liability takes money out. To get rich, buy assets and leverage their income to buy what you need.

Indian Entrepreneurs Success Stories that will inspire you

Anand Mahindra
Anand Mahindra is an Indian entrepreneur who is the chairperson of Mahindra & Mahindra, which he took over from his grandfather Jagadish Chandra Mahindra. The business tycoon has over 1.6 billion USD to his name and was featured in the top 50 World Leaders by Fortune Magazine.

Gautam Adani
Gautam Adani is a billionaire industrialist and is the founder and president of the Adani Group of companies. His net worth is almost 16 billion USD, and he has his hands in several businesses such as construction, textiles, energy, defence, agriculture etc.